Companies in Leeds, Wakefield and elsewhere are starting to recognise the power of video and are looking to see how this can assist them in growing their business and increasing sales.
Have you noticed that there are more videos appearing on websites that you review? Well known brands like Marks & Spencer, Reebok, and Starbucks too many more local companies are recognising the power of video, particularly to improve conversions rates.
Over the last 5 years, the cost of video production has dropped dramatically, as equipment & processing software has become more ready available and prices have come down accordingly.
Companies need to wise up and see how they can use video, with many opportunities such as:
- Engaging viewers more effectively that a traditional webpage
- Demonstrating a product or service more effectively than a webpage
- Build trust and credibility
- Presenting customer testimonials
- Providing frequently asked questions (FAQ’s)
Videos can also be used to reach potential customers, by placing them on other video sharing channels (there are now over 300 video sharing channels!) including YouTube, Google Video, and yahoo video.
Videos should be optimised for the businesses key words/phrases, so that search engines identify and include them in the searches undertaken.
Have you noticed when using Google search engine, that more ‘thumbnails’ are appearing alongside the organic results.
Your video can have 53 times more chance of appear on Page 1 Google, than the equivalent web page. Not to be ignored!
So whether you have a business in Leeds, Wakefield or else where, please make time to decide to feature at least one video on your website. Get ahead of your competition and start getting involved in the wonderful world of video. It will pay handsomely!
Check out the 5 tips for success using online video production marketing.
If you would like a FREE review of your website performance, or advice on how video can increase your sales leads and sales, contact us on 01924 272721, or visit us here to order a FREE site report.

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